Rolling Shields Digital Media Proposal
STRATEGIC FOCUSED MARKETING For more than 20 years we have been helping business owners and entrepreneurs increase
Digital Media Proposal
product awareness and profits. If you don’t grow, we don’t grow!
GENERAL INFO
Our Proposal for Digital Marketing Option Here in this proposal we aim to inform you, provide a preliminary scope of work, and guide you as to cost. We have gathered the information discussed on our discovery meeting and have prepared the following. On this page we offer general information about our goals and work scheme to help you with your digital marketing and branding option. OUR SOCIAL MEDIA CAMPAIGNS HAVE THE FOLLOWING GOALS • Be crystal clear with our fees and that of the Social Media platform. Our fees are simple and easy to track. • Focus on your target market and minimize unrelated viewers. • Keep you within your budget. • Create campaigns that capture leads and meet your goals • Assist you with other aspects to help you achieve a complete digital lead capture network WEB SITE DEVELOPMENT | EDDM | PRINT MEDIA | GOOGLE ADS We make it easy to combine your digital, strategic, seasonal, and passive marketing. Depending onyour strategy, you can target the entire countyor pick and choose the bestmarketing for you and your budget. Our Account Executives are always ready to offer a complimentary consultation. We want your marketing to work just as much as you do.
www.resourceliving.com
WHO DOWE TARGET SOCIAL MEDIA USERS INTERESTED IN YOUR PRODUCTS & SERVICES Social Media users interested and searching for Retractable Awnings | Retractable Screens | Impact Windows
*Figures are averages and fluctuate depending on zones, counties, and territories. Information is based on The USPS mail database and could change at any time. Figures are selected based on the average of each carrier route within a zip code.
SOCIAL MEDIA
Proposed Digital Advertising for Rolling Shields Thank you for the opportunity to assist your business with a Social Media and Google Ads advertising. We have developed a simple way to get you going with the fastest growing media outlet. You can have little input or as much influence as you like.
OPTIONS 490,000 Viewers
PROPOSED POTENTIAL AUDIENCE 490,000 • Gender: All • Age: 28-64 • Location: Broward and Palm Beach Counties • Targeting: Home Owners • Interest: Outdoor Recreation, Awning, window screen
SIMPLE PRICING STRUCTURE • $200 Setup Fee (One time).
1. Create Facebook and Instagram pages 2. If you already have social media pages prepare them for advertising campaigns 3. Create three advertisements for each campaign. This includes up to one video ad. • $100 per month to manage one campaign. Each campaign consists of three ads with a related message. • $500 and $1000 a month Allocation. Recommended Facebook and Instagram allocation. Based on your industry and our discovery meeting of December 9, 2019. • OPTIONAL- $2500 and $3500 a month . Recommended GoogleAds allocation If you would like to consolidate your Google Ads..
“
It’s worked! That is what I can say. I have to do a lot of advertising and it’s very hard to find that magazine that will actually bring you leads. Resource Living does that.” - Sal Roldan | The Closet Factory
www.resourceliving.com
877.940.6262
info@resourceliving.com
305.233.6262
info@resourceliving.com
LANDING PAGES OPTIONS
Landing page development for Rolling Shields As we have discussed, a landing page for your digital advertising in imperative to capturing results. This aspect of your marketing is just as important as the creative wit behind your ads.
DEVELOPING A FREE ESTIMATE LANDING PAGE (OPTION 1) • At $80 per hour
• A free estimate page with 5 to 10 fields • Estimated 4 hours for a final total $320.00
DEVELOPING A REGISTER FOR A DISCOUNT VOUCHER LANDING PAGE (OPTION 2) • At $80 per hour
• A free estimate page with 5 to 10 fields • Estimated 3 hours for a final total $240.00
“
The exposure that Resource Living provided us is more than we expected. It allowed our company, Playground Services, to reach out to a large area in the tri county area.” - Nelson Morales | Playground Services
www.resourceliving.com
877.940.6262
info@resourceliving.com
954.945.7713
info@resourceliving.com
WEBSITE OPTIONS
Website development for Rolling Shields As we have discussed, a new website that will give you total and easy local access to your brand. This would make SEO (Search Engine Optimization) more manageable and in tune with the local market. TAKING OVER CURRENT JOOMLA SITE (OPTION 1) • We don’t charge a monthly fee. We charge $80 per hour for every time you need our team to do work to your site. For example, If a request takes us 15 minutes you get an invoice for $20. If your request takes us two hours you get an invoice for $160. SIMPLE!!!
DEVELOPING A COMPLETE NEW SITE (OPTION 2) • Focus more on the search engine aspect. • Focus more on content (articles and reviews) • Focus more on lead capture • Use current content plus new images • All around more dated look and customer interaction • Include two landing pages for marketing and lead capture • Improve mobile version • Merge social, mobile, and gps capabilities and tools • Estimated work time between 25 and 30 hours • Estimated price $2000 to $2400
“
What I like about Resource Living is that they have many areas that they cover. So we have options of where we want to be or don’t want to be...” - Micheal Fernandez | Chills Air Conditioning
www.resourceliving.com
877.940.6262
info@resourceliving.com
877.940.6262
info@resourceliving.com
www.resourceliving.com
13190 SW 134 st., #207 • Miami, FL 33186
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